Need For Speed-Most Wanted

Need For Speed is a series of racing video games, published 

by Electronic Arts and developed by Criterion Games. Platforms it can be played on are 

Xbox 360, PlayStation 3, Wii U, PC and PlayStation Vita. It was released on 

October 30^th, 2012 and since has sold a total sale of approximately 1,610,000 copies.

 When first released the game cost roughly 35-40pounds but can now be bought for 20pounds.

Need for Speed is the most successful racing video game series in the world, and one 

of the most well known video game franchises of all time. The majority of reviews on NFS: Most Wanted 

are good and the game has been praised on its sheer quality. Critics such as Play UK quoted that it

 is ‘Easily the best arcade racer of this generation’. I think the target audience for this game is majority

 teen boys, aged between 13-19.  Although this game has a age restriction of 12 and over, reviews

 on the internet have shown it is suitable for kids aged 10+. I think mostly boys will have interest in

 this game as it is based on cars. The working class would purchase this game as in order to play 

the game you also have to buy a console, which is relatively expensive these days. 

The game was marketed through trailers, adverts, and a single-player demo, which was released on the13th November on, Xbox Live Marketplace worldwide and the PlayStation Network in North America on 15th November 2012. Also to celebrate the launch of Most Wanted, a contest was held where Facebook users could "like" a picture for the chance to win a VIP kit. This helped to create a lot of publicity. 

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The marketing and promotion of the videogame were effective and the game was ranked one of the best videogames of 2012. It was also nominated for ‘Best British Game’ and ‘Best Online Multiplayer’ at the 2013 BAFTA Awards.This was repeatedly recognized as the best driving/racing game of 2012 

by several outlets. Furthermore; 

it sold nearly 6,000,000 copies worldwide.